One MacBook purchaser could well bring more profit than 5-mac-netbook purchasers. OEM licensing could potentially be more profitable, but I'm unconvinced that the market for OS X is much bigger than the market for Macs - users, particularly businesses, are often held back by software requirements rather than by the price premium.Ģ) Apple likes dictating what hardware you purchase - cheaper, more standard tower blocks don't fit with its image as being refined and premium, and the netbook market has far lower margins than they currently reap on MacBooks. While I do think the consumer would benefit from a more open OS X licensing model, I'm not sure Apple would benefit:ġ) If Apple enters an all software market, they lose a major selling point of their hardware and enter an area with more competition and a lower barrier to entry (see: Linux). You seem to have quite an optimistic view on the benefits of software licensing.
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